So what the heck is a heya? A heya is the Japanese term for “stable quarters” or the living quarters of a sumo wrestling organization. Sumo can literally be translated as “striking one another.” But even though these new additions to the Bumble and Bumble Sumo line are heavy hitters in terms of hold, they feel light in the hair, giving the right amount of texture, and can be used for very specific looks. I’m super excited to debut the newest additions to the Sumo family, Sumogel and Sumoclay!! (Thanks Jeremy @bumbleandbumblejer for coming in and showing us the new goods!)
Sumoclay and Sumogel are both amazing, hi-hold products. One used dry, one used wet or dry. Let me break em’ down for you:
Sumoclay is wonderful to use on dry hair for looks that require a lot of texture, structure, and mass with a perfectly matte finish. Use anytime after primer. Easy-peasy. Be proud of your roughed up, bad-ass texture that you just did to yourself.
Main ingredients: kaolin for mattifying, rice bran wax and pvp hold polymer for hold, and babassu oil to add emollience to hair.
Sumogel is great for either wet or dry hair. This gel is as far removed from a toaster streudel as you can get; not crunchy, not flaky, or greasy. Use on dry hair for detail work, or for higher hold with glossy shine, or damp hair, air dry, and break apart with your fingers for a no less refined look.
Main ingredients: Micro-Emulsion Structure for moisture including aloe and panthenol, acrylates copolymer for hold.
View the cool new products in action below:
Ready to rock your hair? But wait! There’s more! Allow me, for a moment, to go back to the roots of the Sumo Family…..
Once upon a time, in a faraway land called Japan, a young Laurent Philippon happened to be at a sumo match. More than the sights and sounds of the ring, those sweaty bodies crashing into each other like angry ocean waves against unyielding cliffs, Laurent was enthralled with….what else? Their hair, of course! The hair stayed perfectly in their minimalistic top knots, with a beautiful sheen. In true hairdressing fashion, and being the curious creative genius that he is, he found out more about the magic potion. The recipe, however, was a closely guarded secret; only one person from each generation of pomade maker had the knowledge of the ingredients, a tradition almost as old as sumo itself. Procuring a sample for the folks back in the states who were done with crunchy 80’s and who were starved for a high-hold product that left the hair soft, supple, and possessing a natural shine, Laurent fashioned his own. So that’s the story of how our sumowax was born, stateside. Read more about Laurent’s journey into the hair world here.
So, there’s the origin story in a nutshell. After Sumowax, Bumble and Bumble launched Semisumo and Sumotech. Both equally high performance, both very different. So how does one navigate through these family members without getting them confused? (“Oh, I’m sorry Semisumo! I mistook you for Sumogel! My bad!..”) Let me break it down for you:
Sumowax is perfect for those folks wanting strong hold, and a bit of natural sheen. This is one of my most beloved, but underrated products. Use a little bit to lock hair in place, but must be used when the hair is dry. I like to take a blowdryer to it to melt it a bit, or you can take a dime size amount and rub it in between your palms to heat up the product for easier spreadability.
Main ingredients: Microcrystalline wax for structure, Beeswax for ultimate hold, and coconut oil for shine.
Sumotech is a dense molding paste. It’s great for those who want flexible hold with memory, and lo-shine. You can use this on damp or dry hair, depending on the look you’re trying to achieve. Use sumotech on dry hair for piece-y texture. Use it on damp hair (start with Tonic and Prep) then blow dry to lock hair in place. Use a bit more for definition. You can even use this on slightly damp curls to encourage natural wave patterns and to control frizz.
Main ingredients: beeswax to control moisture, polymers to add structure and hold without shine.
This is my favorite product for medium to course and frizzy hair! This is a hi-shine product, and it’s truly lovely to use when finishing updos for that extra silky polish. (I personally love to use this when finishing a super chic pony.) Recommended as a finisher on dry hair, or use a bit more to create a soft hold with a sleek, wet look. (Below is an example of how to use this awesome product with the gorgeous Sabrina Michals, Creative Director of Artistry for Bumble and Bumble.)
Main ingredients: microcrystalline wax for definition, beeswax for hold, flexibility, and to control moisture, canola and coconut oil for shine.
So there’s the Sumo Family expanded. If you want to stop fighting with your hair, choose one of these perfectly designed products to tame down or build up your mane. Experience unparalleled creativity with your hair; style your hair as carefully or with as much wreckless abandon as you wish. It’s your hair- do your ‘do while you do you.
I hope you’re as excited as we are at ONE Salon and Spa to welcome these two new wonderful products into our styling arsenal. We absolutely love Bumble and Bumble for their amazing styling product performance that is consistent and never disappoints! Stop in soon to try out the new products, and allow us to give you the Bumble and Bumble experience 🙂
-by Kat Prush